Diary of a Madman, Page 47
11,700 people peering inside, you’re one of the chosen.
I. This Week’s Analyses [fountainhead]
- Hackers Now Stealing Your Cell Number & Money [The Mission, featured]: how to protect yourself from this new form of identity theft.
- Animal Rights in the Age of Superintelligence [Ben Chapman]: what happens when the human becomes the pet?
- China’s Rising Space Ambitions [Landing Attempts]: say what you will about China, but we can’t argue with the speed at which their “startup” is gaining market share.
- Video Explaining Biologic Intelligence [The Mission]: we open the kimono a bit deeper, including a one-page overview.
- Watch Out for a Crypto Crash [fountainhead]: how much is intrinsic value for the store of value and how much is plain ole human emotion (greed, FOMO)? Also, a new currency on the block that I’ll be investing in.
- How To Commercialize Your Invention [fountainhead]: accelerators and marketing channels, and value props, oh my.
- Exclusive: Self-Driving Simulator Trade Study [fountainhead]: complete with a 17-page deck, you get early access into what’s going on behind the scenes in the Big Tech world.
- Future of Energy Trends Report [fountainhead]: a summary of results from Bloomberg’s study as well as a comparison to our Personal Power Station Thesis.
- Amazon & Wal-Mart Playing Different M&A Games [fountainhead]: by now you’ve heard of the new acquisitions, but the question is why and where they’re headed.
Everything is connected.
II. HomePods = Apple TV Surround Sound + Siri
Last week Apple announced the things. And so tech reporters fell all over themselves to publish a single story for every tiny announcement because pageviews. And then analysts dissected everything because something new and fun to cover that’s easy.
But I’ve yet to see anyone cover the single most obvious Trojan Horse into the home, unless I completely missed some of the dark internet corners.
HomePod is a speaker for the home. Apple also makes a little black box that streams video to big TVs. Maybe we should link the two and have a surround sound system for the home.
Then I’m not comparing a $350 speaker to an Alexa or portable bluetooth speaker, which means it’s more expensive. Instead, consumers are comparing it to overly priced and horribly sounding (plus wired connectivity) 5.1 channel surround sound speakers.
Apple says it will automatically detect other HomePods and map the sound accordingly. Plus we all know they’re getting into original video content with their new Apps program through Apple Music, plus Dre documentaries. So what gives?
My guess says they’re far too early in dev to talk about any other use cases. That’s because the speaker won’t launch until Christmas (hopefully). But if AirPods are any indication, it’s going to be spring before this thing is out. Story Line: Apple becomes just like every other tech company. Early announcements, missed deadlines, etc.
But if you want my Product Management and Product Marketing take, from the very first moment they should have marketed:
- Apple Music (sound) = AirPods + Apple Watch
- Apple Music (video) = AppleTV + HomePod
Seems pretty obvious when you lay the strategy out as a simple equation, no?
Siri is secondary to the whole kit n kaboodle. People are still self-conscious about talking into their phone with willy nilly commands outside of the safety of their own home. You don’t see people on subway trains or walking through the city yelling, “Okay Google” or “Hey Siri”.
Voice assistants are not an anchor feature. They’re a background nice to have that most people are “meh” about. All we need to say on the matter of Voice was said last Christmas.
III. Newsworthy News
- Biologic Intelligence: multi-dimensional universe discovered in brain networks. It’s right in front of smart people’s noses, write about it, and yet still they miss it. IEEE Spectrum gets it. Finally, the limits of AI is the headline of MIT Tech Review. Sound familiar? We own the IP for the answer.
- AI: somebody raised $100M for some sleepy Enterprise math equations. Their differentiator? The founder isn’t a researcher but wants to make money. Isn’t that the point of every startup? Have fun closing support tickets automatically at scale. R&D funding comparing countries to companies.
- Philosophy: manifestation is real.
- Self-Driving: airbags, Land Rover & Lyft join the fray. Apple doesn’t say car, they say autonomous product.
- Aerospace: if you’re just getting into tech, start here.
- Space: instantaneous messaging, like we’ve talked about for quite some time. Facebook’s future roadmap involves theoretical physicists. They just don’t know it yet. Get educated by the WEF, they’re our friends.
- Robotics: humanoids taking over your household. HomePods + Siri are just a trojan horse.
- Illustration: if I was serious about it, this would be my setup.
- AR: stop lights on the upcoming iPhone for mapping 3D worlds. Also, haven’t seen a single person wearing Snap Spectacles across country, in SV or NYC. The laser tech powering that upcoming iPhone.
- Investing: incentives are how you program humanity, at large. Repatriation could lift a lot of bots for quite some time.
- China: count me in, and better close that AI + Robotics capital quickly US startups. We’re fans of the folks at Huawei.
- Health: Harvard gets it, especially when it comes to the future of real-time health optimization during interstellar travel and space mining.
- Media: The Mission crossed 300,000 subs (just on Medium), putting it at the same level as The Economist, which had a 173-year head start. Also making it the 8600th most popular website in the US. To put into perspective, Fortune is ranked #732. The Mission has only been in existence for a few years.
- Energy: it can only be borrowed.
“Self-driving is a solved problem.”
This is the single biggest myth in all of tech right now.
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Humanizing Tech is a premium technological think tank for building humanity’s future. It covers Biologic Intelligence, autonomous robotics, self-learning AI, superhuman augmentation, personal hedge funds, editable DNA, SAAS space platforms, personal power stations, and video as an app. This newsletter is a peek inside the Editor’s mind.
from Stories by Sean Everett on Medium http://ift.tt/2tF68Rv