Diary of a Madman, Page 53
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I. STEM Analyses
- Stressed? Take a Forest Bath [Mia Everett]: stress is one of the biggest problems in our industry. The question is how you cope with it. The Japanese may have found the answer.
- A Prescription for Snap Spectacles [Antoine RJ Wright]: ever thought about adding prescription lenses into a wearable product like Snap’s? Our friend just went ahead and did it.
- This is how Fear & Outrage Are Being Sold for Profit [Tobias Rose-Stockwell]: can a single metric change the world?
- Cryptocurrency Market Map Chart [Sean Everett]: understanding which industries are covered by ICOs and which have been left completely out. Smells like opportunity.
- 21 Terms to Understand Cryptocurrency [Max Middelman]: glossary for a new age of investing.
- Space Tech: A New VC’s First Podcast [Sean Everett]: an upcoming $100M fund focused on Space Tech, by the venerable Sebastian Straube.
- This 90/10 Principle Will Make You Stick To Your Nutritional Protocol [Jacob Lyda]: what is the optimal mix of food in your diet?
Spend the money you make in this life, less on things, and more on learning. Formal education works, but startups are even better. You learn more, faster.
II. Dear Diary: The Mission News & MarTech
We’ve started a new daily feature called The Mission News which covers a variety of topics, not just STEM-related. Here’s todays version and one from earlier in the week. We’re still finding the right voice, length and content, but consider it somewhere between The Hustle and MIT Tech Review. Happy to hear your comments on what you like best. Short and sweet, educational, zany. You tell us.
I’m also delving deep into the MarTech / AdTech landscape lately, uncovering some interesting tactics for that old party line of right message, right place, right time. The main thing that stands out is the sheer volume of useless acronyms, proliferation of technology solutions, and recent findings that argue against a massively targeted campaign. Besides, personas are so LY.
Meanwhile, P&G, the biggest spender of consumer ads, found that hyperpersonlization isn’t moving the needle on sales, from the WSJ:
The company about a year ago said that it would move away from ads on Facebook that target specific consumers, after finding that ultra-niche targeting compromises reach and has limited effectiveness. P&G indicated it wouldn’t pull back on overall Facebook spending.
Of course, it could be argued that this is because their products are so pervasive. Everyone needs soap. You don’t need to tell me that becuase I’m a millennial dude, I need soap. I just need soap. If you have a niche product, however, you’re forced to go a niche route.
You might be wondering why such a thing is important. Three reasons:
- Revenue is every company’s problem. Investors want growth. The question of “where are sales going to come from” confronts every business, whether startups or global 100-year blue chips.
- Companies are always willing to spend money on marketing, advertising, and sales when there is a direct and measurable ROI. That is, spending $1 gets you $1.10 in return. The more you spend, the more money you make.
- It’s recession proof. People always have to buy something. Buy food, buy clothes, buy living expenses. It what makes the world, and economy, go ‘round. That means you have to find a way to get your competitive product in front of these people. That’s marketing and advertising.
So if you only spend time on building emerging tech, and never care how or why anyone is going to buy it, you’re missing more than 50% of the game.
The question remains a killer: “why do I buy?”.
If you feel you can build anything, anytime, with a budget of $0, attract high quality talent and customers, then you’ve already made it.
III. Emerging Tech
More proof of the 12 Tech Theses of the 2030s:
- Music: the way you make me feel.
- Video: Facebook’s movie in a text message. It’s coming.
- China: white glove eCommerce for luxury retail.
- Retail: Kors buys Choo for $1.2B. Seeing consolidation in retail fashion with the Coach/Kate Spade $2.4B acquisition as well.
- Investing: looking for a 10x return. Do the simple compound interest math: 1.08³⁰ = 10x. That means if you can get an 8% return every year for 30 years, you’ll 10x your investment. SpaceX and Snap have almost the same valuation. Which one would you rather be a part of?
- Business: a novel business model for emerging tech. There are 2 ways to make money when building emerging tech that becomes an eventuality: 1) Invest in it, wait and 2) Invent the IP, sue. In both cases, patience.
- Jobs: Amazon is hiring 50,000 people. Insanity.
- IR: Smart strategy; get Wall St comfortable with the notion revenue will be flat, then blow doors off in next quarter.
- Communication: WhatsApp has 1B DAUs.
- Ads: the Rock is the man.
- Cryptocurrency: great story from our friend Jen at Fortune. She’s working on a big one right now, can’t wait for it to hit newsstands.
- VC: we’re a top writer.
- AI: StoryApp on the cover of wired, this time with a pic. A16Z links to the Limits of Deep Learning. Nothing to fear but a math text book.
- Robotics: gets more investment, but they still don’t have a brain and central nervous system in software. Don’t be silly. PROME’s better.
- Bio: write a human genome from a text editor.
- Space: systems integration in space might be a gigantic business. This company is already a leader. The next iPhone might double as a space ship.
Why don’t any schools teach emerging tech?
Read The Rest
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Humanizing Tech is a premium technological think tank for building humanity’s future. It covers autonomous robotics, self-learning AI, superhuman augmentation, personal hedge funds, editable DNA, SAAS space platforms, personal power stations, and video as an app. It recently joined forces with The Mission. This newsletter is a peek inside the Editor’s mind.
from Stories by Sean Everett on Medium http://ift.tt/2wenAxp