Tripled (3x) Purchase Conversion Rates in 90 Days.
The Challenge
The CEO and Head of Product needed help managing their highest priority and most strategic categories while the company went through a major rebrand integrating Angie’s List, Home Advisor, and Handy’s products and teams—a $741 million dollar merger.
The Solution
We stepped in to lead product management of the Roofing, Interior & Exterior Painting, Fencing, and Additions & Remodels categories. Part of this work involved coaching and establishing best practices for the product and engineering teams and surfacing potential acquisitions, patents, and novel product mechanics.
The Result
Introduced a new product mechanic that tripled purchase conversation rates within the first 90 days.