EVERETT GROWTH PLATFORM

A dashboard of key growth drivers for your business

Experience the Big Tech tool used to dominate industries

Definining free cash flow growth

Our North Star metric is cash. Cash is king, after all. We design businesses so as expenses grow linearly, revenue grows exponentially. Which means profits also grow exponentially and that turns into a growing cash balance in your bank account. While each industry has its own challenges and complexities, every business is allocating capital every day. The question is whether that capital is being deployed to the right people, projects, and products that accelerate profitable growth. We help your company turn this complex concept into a single, visual dashboard so anyone, regardless of experience, can build a high-growth business.

Expenses grow linearly while revenue grows exponentially, creating exponential cash flow growth

Use Cases by Industry

  • Manage your portfolio companies individually and as a unified whole, track progress against the Value Creation Plan on a daily or weekly basis, rather than quarterly board meetings, compare and contrast growth drivers and cost management capabilities in each PortCo and share the learnings in real-time with other PortCos.

  • Like a digital CFO, it can optimize NOI and smooth out cash flows monthly to detect spikes, manage debt payments, and add on new revenue streams to properties.

  • Optimize transaction fees, open up new user acquisition channels, and establish partnerships with existing payment companies to expand market size and grow total transaction volume profitably.

  • Determine which series of content across various social channels is driving the most value for follower growth, engagement, and retention.

  • Run hypothesis tests across a number of channels and connect customer acquisition cost to lifetime value in real-time to determine which sources are driving the most profitable growth.

  • Manage supply chains, reduce the bullwhip effect, and determine which customer acquisition, ads, and content sources are drive the most value from first touch to last touch.

  • Manage the process of finding new customers and converting them into free and paid courses along with pricing strategies and retention mechanisms to ensure you don’t lose the customers that were hard to obtain.

  • Understand complex funding scenarios and how that converts to recognized revenue faster, so you can pay your people and deploy your donations more effectively into self-sustaining operations.

  • Utilize the best of all the capabilities above to maximize growth potential in highly competitive markets while establishing stronger connections with customers that result in higher long-term retention rates and increased cash flow.

Breakthrough Interface

EVERETT GROWTH PYRAMID™

The missing tool one operator uses to drive high growth

Drives Explosive Growth

  • According to Mixpanel’s 2024 Benchmark Report, monthly growth across industries averaged -2% to 6%, while the 90th percentile was 5% to 10%.

  • We’ve achieved 15% to 90% growth for our earlier-stage clients using the EVERETT GROWTH PLATFORM, which is 3x to 10x the best in the industry

    We’ve experienced all-sized clients who think they’ve maximized growth until we come in and show them the missing pieces that can catapult results to the next level.

Forces Alignment & Focus

  • Our platform forces the organization to set the key metrics and drivers that produce growth for Revenue, Profits, Cash Flow, Returns, or Assets Under Management

  • The EVERETT GROWTH PLATFORM forces the team to agree on key metrics, understand their growth drivers, assign owners, run experiments to move the metrics into positive territory, and change owners if the performance is not there.

Accelerates Results

  • The EVERET GROWTH PLATFORM is a breakthrough, remarkably powerful tool that enables a single person to manage and grow a profitable business.

  • We’ve spent 30 years on the internet testing every type of media format, channel distribution, growth strategy and tactic across sales, marketing, product, partnerships, etc.

    This means we can skip experiments that fail and focus on the ones that drive faster returns.

  • VALUE PROPOSITIONS

    It doesn’t require millions of dollars or months of setup time (we have started using it as quickly as the same day)

    We don’t require any software development expense but we can capture data from any system you’re currently using for sales, marketing, advertising, operations, suppliers, accounting, and others

    We design your business unit’s customized Growth Pyramid™ with our growth experts who each have decades of experience

    We only work with 1 or 2 companies in each industry to help them become the market leaders

    We are not owned by venture capital or private equity, meaning the only one we serve is our customers, maximizing incentive alignment between both our businesses

    We can work in any culture; our focus is solely on growing your business regardless of the internal politics that may be creating operational challenges

    We highlight who can successfully move key business metrics to save you time from micromanaging and worrying if people are doing their work

    We can show which activities are ultimately driving the results in your business so your team can focus on what matters

  • DIFFERENTIATORS

    Other products like Google Analytics, Salesforce, Hubspot, Mixpanel, and Tableau focus on capturing all data and showing it in never-ending charts and graphs. But they force your company to make sense of it to drive growth in your business.

    The Everett Growth Platform is the only product that runs over the top of all other tools (or works without them) to give you a one-page dashboard that shows the top 15 metrics, and how each one drives the one thing that matters most to your business (e.g., revenue, profits, cash flow).

    You can drill down into details, you can assign owners to each metric, and use it on a weekly meeting cadence to align the organization on the key activities needed to move the metrics into positive territory.

    From that, you can manage many different business units without having to micromanage or check in on every person via countless 1:1s. Instead, if the people assigned aren’t moving the metric, then it may be time to find another person for the role who can. Then hire exactly for driving results in that metric. The job description then writes itself.

  • PRODUCT

    The Everett Growth Platform is a high-growth business dashboard that shows the connections from the North Star metric to its underlying drivers. It’s used by the best and fastest growing businesses (including high tech) to focus the team on the core activities that drive revenue, profits, cash flow, and enable rapid hypothesis testing to determine which actions are most sensitive at driving growth in the North Star metric.

    Said differently, it’s a powerful but simple tool used by the most sophisticated business people to become industry leaders and achieve outsized results.

VIDEO WALKTHROUGH

Symptoms We Solve

“We spend more time pulling, analyzing, and reporting on numbers than actually driving revenue.”

— Revenue Executive

“I have great people but they’re misaligned and not focused on the right things. I’d love to have a single dashboard that didn’t take a year and millions of dollars to set up.”

— Chief Executive

“It’s hard running hypothesis tests when everything is disconnected in different systems.”

— Marketing Executive

“We have more than enough data. The problem is agreeing on the right North Star Metric and its drivers. Showing the connections between the data would be invaluable.”

— Product Executive

“Nobody’s having any fun. It’s just a slog out there and we’re experiencing turnover.”

— Operations Executive

“We’ve had trouble aligning our incentive compensation with financial results. Even though the metrics are there, the performance is not.”

— Board Member

FEATURES

Cascading Performance Indicators

The Growth Pyramid™ isn't just about displaying data; it's about connecting the dots. With our "Cascading Performance Indicators" feature, you can see how improvements in granular metrics drive enhancements in high-level performance indicators.

For instance, increase your customer service response rate and watch how it positively impacts customer retention rates and, subsequently, your recurring revenue growth. This feature ensures that you can prioritize strategic initiatives at the ground level to amplify their impact up the chain.

Dynamic Iteration Engine

The "Dynamic Iteration Engine" within the Growth Platform facilitates rapid testing and learning cycles, crucial for maintaining a steep growth trajectory. This feature allows businesses to quickly adapt by providing an evolving platform for understanding the impact of hypothesis tests, daily to weekly results tracking to iterate on the most sensitive drivers of the north star metric, and the subsequent rollout of successful discoveries.

Reduce the time from idea to results, keeping your growth engine running at full throttle with data-informed decision making.

Together, these features create a symbiotic ecosystem of testing, metrics, and results, allowing for a seamless flow from detailed analytics to high-level performance — all catered to maintaining a sharp ascent on your growth curve.

15% to 90% monthly growth

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15% to 90% monthly growth 〰️