Product Management Deliverables

When done well Product Management is a discipline that can transform the trajectory of a business. When done poorly, it’s merely a taskmaster that gets things done.

We believe world-class product management encapsulates everything that a business does from customer development that generates a defensible strategy, to building and scaling a product that meets the needs of the market, to allocating capital amongst internal and external resources for driving outsized free cash flow growth, and ultimately attracting talent, capital, and customers.

The following framework is positioned in terms of core product management deliverables you can expect from a mid-to senior-level Product Manager in the internet product space.

This can be used as a litmus test to identify the capabilities of practitioners that may help you build your business.