Overcoming 8 Objections to Selling Your Product or Service
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These are the 8 objections your company must overcome before customers buy your thing. We describe each objection in terms of you buying our thing so you can feel what it’s like from your customer’s perspective.
It’s a bit of a mind trick, but that’s the point – to get us thinking about your business at multiple layers simultaneously.
At the end, ask yourself a few review questions to better understand how it impacts the way you communicate the value of your product or service to the market. Do these words inspire confidence, hate, ego, love, laughter, or trigger some other emotional response?